When it comes to starting your corporation, do you want to get everything right? Do you want to launch your corporation in the best possible way, giving it the best chance for success? When it comes to starting a corporation, all of the seemingly “little” things are quite big indeed. Here at the Corporation Center, we offer corporate application forms that can set you up properly.
One part of these forms that may seem small but is not: picking the name. Selecting the perfect name for your corporation is a task that goes beyond personal preferences. A well-thought-out name not only reflects the essence and goals of your company but also becomes a powerful marketing tool. There are crucial considerations to ensure you pick a name that resonates and stands the test of time.
First Steps
One of the first steps involves verifying the name’s availability by checking the legal requirements in your state. Simultaneously, your selected name should align with your long-term objectives and the image you wish to portray.
Keep an eye on potential competitors who might share a similar name. Avoid names that could lead to confusion with other businesses in your vicinity. Use your common sense. A town with “Kwik Mark” may not need a “Quick Mart,” and so forth.
Beyond avoiding legal entanglements, having a unique name ensures your company establishes its brand and identity, a crucial factor in the competitive business landscape.
Multiple Names, One Legal Identity
While your company can only have one legal name, you have the flexibility to adopt various assumed or DBA (doing business as) names. For example, if your LLC’s legal name is “Hillings and Harris, LLC,” you can file DBAs like “On-Site Car Detailing West” and “West Cars Detailing” for specific business activities. These names can then be used on your website, business cards, and promotional materials.
A Name: the Foundation of Your Business Identity
Before settling on a name, define your brand identity. Your chosen name should accurately capture and convey that identity. Consider the nuanced differences between names like “Speedy 10 Minute or Less Car Wash” and “Royal Treatment Detailing” – both describe the same service but evoke different connotations and appeal to distinct target markets.
Navigating Legal Constraints
Be aware of any restrictions on words that can be included in your company name, as many states prohibit specific terms. Certain words may be deemed offensive, while others are restricted to prevent public confusion. For instance, using “insurance” in your company name might be forbidden if your business doesn’t provide insurance services. Again, use your common sense.
Streamlining the Corporation Applications Process with Us
Once you’ve landed on the perfect corporation name, then it’s time to navigate the paperwork and legal requirements. Depending on your business goals, you may choose from various business structures.
At The Corporation Center, we understand that the legal landscape can be daunting. Our cutting-edge online service is designed to simplify the process. Whether you’re a seasoned entrepreneur or a first-timer with questions, we’re here to guide you through the intricacies of the business world.
To see how we can help, click here.
